Coca-Cola light® Brings Sparkle to the Wedding Expo®

This year saw 15 000 visitors come through the doors of The Wedding Expo® at the Coca-Cola Dome. Visitors also had a chance to witness the Coca-Cola light® Fashion Spectaculars, enjoy the limited edition 330ml Coca-Cola light® Sparkling Together with Marc Jacobs collection, and got a chance to enter the Coca-Cola light® competition, with a grand prize of a weekend shopping trip to London with R 50 000 in spending money to splash out on Marc Jacobs clothing and accessories ...

The Coca-Cola light® Fashion Spectaculars at 11am, 12pm, 2pm and 3pm were on Saturday and Sunday, showcasing couture designers and ready-to-wear labels that filled the runway with elegant, and often vintage inspired wedding gowns featuring sparkling details such as diamante and sequins, floral embellishment and layers of tulle and lace. For grooms, the overriding look was smart and sophisticated.

The highlight of The Wedding Expo® was Charlotte Potgieter walking away with the coveted Coca-Cola light® grand prize of a fabulous Marc Jacobs Shopping spree in London.

“Winning this prize makes my dreams more real and perfect. Words can't describe how I feel right now as I’ve never been to London before. I would like to thank all the sponsors and everybody involved in this amazing prize,” said excited Charlotte.

“We are thrilled and delighted with the partnership with Coca-Cola light®,” said Managing Director of The Wedding Expo®, Amanda Cunningham. “The fashion spectacular shows were a huge success with between 800 and 1 000 visitors coming through to each show.”

The Coca-Cola light® Sparkling Together with Marc Jacobs limited edition collection is still available in stores nationwide.

Via Brand Ambassadors

Coca-Cola light® Sparkles at The Wedding Expo®

Visitors to The Wedding Expo® this year will be able to Live Life Light as Coca-Cola light® features its new Coca-Cola light® Sparkling Together with Marc Jacobs limited edition 330ml and 500ml PET collection at SA’s favourite bridal event ...

Taking place at the Coca-Cola Dome in Northgate, Johannesburg, on August 24th and 25th, the highlight of the bridal event is set to be the Coca-Cola light® Fashion Spectaculars held four times each day and showing off the best local and international bridal design talent.

The fashion shows are the perfect platform to turn the spotlight on the Sparkling Together campaign, which sees leading fashion visionary Marc Jacobs lend his creativity to the iconic bottle.

Inspired by the ‘80s. ‘90s and ‘00s, the chic designs capture a celebration of women through the decades which, in true Jacobs’ style, have a whimsical twist.

All 3 designs which form part of the campaign – ‘I heart ‘80s’ which embodies the rise of the empowered woman in her 1980s glory, ‘I heart ‘90s’ which heralds the extravagant attitude of the era where fashion, music and art collided and ‘I heart ‘00s’, which illustrates the sports luxe decade – will be displayed at the Coca-Cola light®  stand at The Wedding Expo®.

And as a sparkling treat, visitors will stand the chance to win the grand prize of Coca-Cola light® and Marc Jacobs weekend shopping trip to London, with R 50 000 in spending money to splash out on Marc Jacobs clothing and accessories, simply by visiting the Coca-Cola light® stand and purchasing any one of the designer 330ml cans. Terms and conditions apply. Visit www.cocacola.co.za.

“The Wedding Expo® is delighted to be working with Coca-Cola light® on this campaign. We believe that the bridal fashion shows are the perfect platform to launch the Coca-Cola light® Sparking Together with Marc Jacobs campaign.” Says Amanda Cunningham, managing director of The Wedding Expo®.

Available in South Africa since mid-June, the Coca-Cola light® Sparkling Together with Marc Jacobs limited edition collection follows previous partnerships with international designers such as Jean Paul Gaultier and Karl Lagerfeld.

Additional Details:

The Wedding Expo® takes place at the Coca-Cola Dome, Northgate, Johannesburg on August 24th and 25th and is open from 9am to 5pm. The Coca-Cola light® Fashion Spectaculars run both days at 11am, 12pm, 2pm and 3pm.

Entry to the expo costs R100 per person and you can book online at http://www.wedding-expo.co.za.