Wrangler product innovation in Summer 2013 collection

Wrangler is proud to announce a product innovation that sees them adding the Waterless Eco denim to their Summer 2013 Collection. Established in 1904,Wrangler's highlight for the season shows their dedication to sustainability and the environment ...

“Sustainability has become a major issue for fashion producers which has lead toWrangler successfully developing treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks,” says Wrangler’s Marketing Manager, Clair Mortimer. “It's something Wrangler has been working on for a few seasons and feel is important in the market place.”

With the bleaching agent taken out of the finishing to reduce the chemical usage, water consumption has been drastically reduced; all the while, still achieving the same results. The final result is a jean made in a much cleaner way as processes like drying and rinsing, after using chemicals, have been cut out. This results in less tumbles in the machine and reduced energy.

The “Eco Treated” denim is now available at Stuttafords nationwide, retailing at R599.

Cake ♥

Love Minnie ♥

For its 5th anniversary issue, Love Magazine gets inspired by Minnie Mouse for a set of covers starring British models Cara Delevingne, Georgia May Jagger, Edie Campbell and Rosie Huntington-Whiteley as well as Minnie Mouse and Japanese model Chiharu Okunugi ...

The girls pose for Mert & Marcus and are styled by Katie Grand with mouse ears and polka dots.

via FGR

Live the MasterChef SA experience with Tsogo Sun

If your place on the couch had a ‘Reserved’ sign on it every Tuesday during MasterChef SA last year, then I’ve got good news for you ...

Not only has MasterChef SA returned for its 2nd season, but this year there are countless opportunities to experience the flavours, textures, ingredients and flair that you see on your TV screen each week, as Tsogo Sun brings you their exciting Mystery Box Promotion. 

From 10 July to 11 September every Monday to Friday, 2 Mystery Boxes will be on display at the entrances to selected Tsogo Sun hotel restaurants. “It’s your chance to become a MasterChef judge for the evening and to put our talented chefs to the test,” says Graham Wood, Managing Director of Tsogo Sun Hotels. 

Guests will be able to view the ingredients in the 2 Mystery Boxes, which will change every week and will differ from one hotel to the next, and choose one of two specially created main course dishes. Each Mystery Box will contain 8 ingredients, some seasonal and some unusual — challenging the creativity, skill and versatility of Tsogo Sun’s chefs, who’ll use the contents of the boxes to create 2 special main course dishes for the a la carte menu each week, which will be paired with a Nederburg wine. 

“When our adventurous guests select one of the week’s mystery dishes, they’ll also get to be a judge for the evening, and will be given a fun scorecard to judge the dish. Ratings will include categories such as presentation, flavour, texture, colours, and more – with the opportunity to win a range of spot prizes and be entered into a draw for the grand prize,” continues Wood. 

1 lucky diner will win 5 nights’ of luxury at the Beverly Hills hotel in Umhlanga, with dinner, bed and breakfast for 2, as well as a dinner prepared by Benny Masekwameng, Tsogo Sun’s celebrity chef and MasterChef SA judge. 

The Tsogo Sun hotels that feature in the MasterChef season 2 Mystery Box promotions are Sandton Sun, The Palazzo Montecasino, Beverly Hills, SunCoast Towers, 54 on Bath – and the Southern Sun hotels. 

The new season launched on M-Net’s prime time channel 101 on 11 June and is running for 14 weeks with two episodes a week, on Tuesdays and Wednesdays. 

I am totally excited for this Mystery Box Promotion and will be definitely be going to try it out!

For further information go to www.tsogosun.com, follow Tsogo Sun on @tsogosun #MCSA or join Tsogo Sun’s on facebook at www.facebook.com/tsogosun. 

H&M comes to SA!!

The world's second-biggest fashion retailer, Hennes & Mauritz, more commonly known as  H&M, has signed its first lease to open a store in South Africa, according to a press report.

South African weekly Sunday Times said in an article re-run on daily Business Day's website that the Swedish retailer has signed a lease for a store in a mall that is due to open in 2015 in Johannesburg.

My little heart skipped a beat when I found this little bit of info ... Now South Africa, we just need a Forever 21 here to make my shopping experiences complete. ♥

Read more on here ...

ELLE and BlackBerry launch an online fashion career

ELLE magazine and BlackBerry® are once again joining forces to create a remarkable opportunity for young fashionistas and street style spotters to launch an online career in the world of fashion. 

The ELLE and BlackBerry 2013 Style Reporter is a nation-wide competition, created to discover a young and aspiring style reporter that can capture fashion on the move, be it at a red-carpet event or a Saturday market, and can blog and Tweet about it in an engaging, intelligent way ...

“With the successful competition in its second consecutive year, we are once again looking for that one blogger perfectly attuned to what’s new on the streets and on the catwalks and someone who can spot a trend before anyone else,” says Jackie Burger, ELLE’s editor. 

Apart from receiving a 12-month contract with ELLE and the opportunity to report for elle.co.za, the winner will also receive a monthly stipend of R5 000, a Fujifilm XF-1 camera and a BlackBerry® Q5 and BlackBerry® Z10 smartphone. In addition, a photography or desktop publishing course from Vega and the opportunity to be mentored by well-known photographer and head judge, Ed Suter, is also up for grabs. With the title comes the opportunity for regular exposure in ELLE as well as on the social media platforms of ELLE and BlackBerry and the chance to attend an international fashion week in 2014.

Jackie continues: “We are looking for a talented young fashion blogger out there, one who really has a point of view that connects with ELLE’s philosophy that there is no style without substance. The prize in collaboration with BlackBerry is therefore designed to give the winner everything possible to make a career in this competitive and fast-changing industry. Our hope is that this will ultimately help grow the next generation of fashion writers in South Africa.” 

BlackBerry’s decision to collaborate with ELLE has given them the strategic opportunity to identify and nurture young online reporters and create a career opportunity. “Our association with ELLE for the Style Reporter 2012 was a terrific success, so we are delighted to support the initiative again this year,” says Alexandra Zagury, Managing Director for South and Southern Africa for BlackBerry. “With our focus on the youth market, on developing young South African talent, and on delivering stylish, feature-rich smartphones, this is a perfect platform for our brand. We hope that the smartphones we are providing will help South Africa’s next hot fashion reporter to be productive and elegant as he or she reports on the latest fashion trends and news at home and abroad.” 

According to Ed Suter, streetstyle photography is now an accepted medium that is much imitated and much replicated. “We would however love to see someone who can take the conventions of streetstyle photography and bring their own personality to the images. It is going to take someone with a clear idea, a strong photographic eye and unlimited energy,” says Suter. 

The next Style Reporter will have to maintain a sense of excitement and have his or her own distinctive style and some understanding of composition. 

To enter, a new blog must be created and for the first post, street style at its most dynamic and exciting must be communicated. Entrants are free to choose any context but they will need to shoot and convey fashion on the move, drawing on creative ability and fashion knowledge. While originality and confidence are key, the post needs to be coherent and cohesive as entrants will also be judged on writing and communication skills. 

More information on the competition and entry details are in the August issue of ELLE that will be on sale from 15 July 2013. 

Read more at Elle.co.za

All images via Elle.co.za

A little bit of Jo Borkett goes a long way

Knit Sweater with Studs: Jo Borkett

Suede Tights: French Connection at Stuttafords

Bag: Topshop South Africa

Shoes: Aldo

Necklace:  Topshop South Africa

Rings: An Assortment from Sass Diva, Lovisa, Topshop and Topshop in Turkey

Lipstick: Hang Up by MAC

~ ♥ ~