Find Your Edge - The Elements

Wrangler “Find Your Edge” is about igniting your senses of spontaneous adventure and encouraging you to discover the unknown. It is an emotive call to action to awake the instincts and an untameable wild spirit, while embracing the elements of nature — Wind, Water, Fire and Earth.

The global “Find Your Edge” campaign video, based around a couple who want to leave everyday life behind and seek freedom and explore the open road. Wrangler becomes their ultimate travel companion in this journey.

Wrangler is available at Stuttafords stores.

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Wrangler product innovation in Summer 2013 collection

Wrangler is proud to announce a product innovation that sees them adding the Waterless Eco denim to their Summer 2013 Collection. Established in 1904,Wrangler's highlight for the season shows their dedication to sustainability and the environment ...

“Sustainability has become a major issue for fashion producers which has lead toWrangler successfully developing treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks,” says Wrangler’s Marketing Manager, Clair Mortimer. “It's something Wrangler has been working on for a few seasons and feel is important in the market place.”

With the bleaching agent taken out of the finishing to reduce the chemical usage, water consumption has been drastically reduced; all the while, still achieving the same results. The final result is a jean made in a much cleaner way as processes like drying and rinsing, after using chemicals, have been cut out. This results in less tumbles in the machine and reduced energy.

The “Eco Treated” denim is now available at Stuttafords nationwide, retailing at R599.

Wrangler Product Innovation in Fall/Winter 2013 - Broken Twill

Established in 1904, Wrangler has crafted many milestones by creating breakthrough innovations in the denim history, including the Wrangler unique seven icons of jeans that repackaged to the market successfully last season. In Fall/Winter 2013, Wrangler introduces “Broken Twill” denim, one of many ground-breaking inventions still playing an important role in the present denim trend...

In the past, denim fabric was weaved with standardized one way of left and right grain; the result that jeans made by fabric in this way encountered a common leg seam-twisting problem. 

Aimed at offering the best denim quality to consumers, Wrangler created a breakthrough denim invention in 1964, named “Broken Twill” — the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed. 

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear. 

In this season, Wrangler has evolved its signature zigzag-weaved “Broken Twill” to create a modernized and beautifully distressed “Broken Twill” denim collection to give you a character like no other.

“Broken Twill” denim is now available in Stuttafords nationwide.

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About Wrangler:

Wrangler is the one of the 3 biggest denim brands with over a 100 years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double arcuate” of Levi’s.

Check out the Wrangler Fall / Winter 2013 collection at Wrangler stores.

via Brand Ambassador

Find Your Edge — Wrangler F/W 2013

Wrangler is the one of the three biggest denim brands with over a hundred years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double arcuate” of Levi’s.

Keeping true to it’s roots, Wrangler is encouraging you to discover and embrace a spirit of adventure and freedom by introducing its new advertising campaign “Find Your Edge” in Fall/Winter 2012. 

“Edge” is a way of life, living on the precipice, pushing the boundaries. Being on the cusp means always leading, always innovating, and never following. Edge is a daring attitude.

Wrangler “Find Your Edge” is an emotive call to action to awake your instincts and untameable wild spirit, igniting your sense of spontaneous adventure. 

To cope with wild nature on the open road, Wrangler Fall/ Winter 2013 collection introduces the modernized “Broken Twill” men’s denim series, equipping you with the most comfortable and durable authentic denim gear for everyday journey.

Check out the Wrangler Fall/Winter 2013 collection at Stuttafords stores nationwide.

Wrangler Launch

photo credit: Marina Brokorenko

Thursday Night was the official Launch of Wrangler in Jozi CBD. It was a Star-studded event in the Beautiful Turbine Hall filled with Beautiful People and Authentically Hot Denim ... 

Being one of the 3 biggest denim brands in the world, Wrangler has an impressively rich heritage which encapsulates the spirit of freedom and being yourself. 

photo credit: Marina Brokorenko

Worn by the likes of David Bekham, and Rhianna means they make a pretty good pair of jeans which you'll look good in too.

A Bit About Wrangler:

Founded in the USA in 1904, Wrangler was originally named “Blue Bell” and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic Wrangler stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and the “double arcuate” of Levi’s. 

After seeing the impressive range on the runway, and being at the wonderful launch event,  I can't wait to get my own pair of Wrangler jeans. You can buy them at the end of July, 2012, in selected Stuttafords stores. 

Me and my Sis at the Launch