Dior Opera

Dior’s fall 2013 ready-to-wear campaign embraces the luxury fashion label's pension for all things glamorous. Starring models: Daria Strokous, Anastasia Ivanova, Iselin Steiro and Marie Piovesan who were photographed by Willy Vanderperre in the Opéra Garnier in Paris ...

The rich interior and exterior of the building provide the perfect backdrop to Creative Director Raf Simons’ elegant designs. The gowns showcased are totally in their element — surrounded by grand staircases, ornate ceilings and dramatic chandeliers.

In addition to full skirted, strapless dresses, the Dior Fall 2013 ad campaign shows off a few sophisticated jackets, statement necklaces and glamorously polished beauty looks; a night at the opera has never seemed so elegant. 

Secret Garden

Dior releases a second installment of its “Secret Garden” campaign featuring Fall 2013 looks. Captured by Inez van Lamsweerde and Vinoodh Matadin, the advertisements star Daria Strokous and other models in a French forest near Petit Trianon. 

I just Love the ladylike designs of Creative Director Raf Simons, placed in this dreamy and mysterious set. 

Source: WWD

Wrangler Product Innovation in Fall/Winter 2013 - Broken Twill

Established in 1904, Wrangler has crafted many milestones by creating breakthrough innovations in the denim history, including the Wrangler unique seven icons of jeans that repackaged to the market successfully last season. In Fall/Winter 2013, Wrangler introduces “Broken Twill” denim, one of many ground-breaking inventions still playing an important role in the present denim trend...

In the past, denim fabric was weaved with standardized one way of left and right grain; the result that jeans made by fabric in this way encountered a common leg seam-twisting problem. 

Aimed at offering the best denim quality to consumers, Wrangler created a breakthrough denim invention in 1964, named “Broken Twill” — the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed. 

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear. 

In this season, Wrangler has evolved its signature zigzag-weaved “Broken Twill” to create a modernized and beautifully distressed “Broken Twill” denim collection to give you a character like no other.

“Broken Twill” denim is now available in Stuttafords nationwide.

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About Wrangler:

Wrangler is the one of the 3 biggest denim brands with over a 100 years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double arcuate” of Levi’s.

Check out the Wrangler Fall / Winter 2013 collection at Wrangler stores.

via Brand Ambassador

Nine West - Autumn 2013! ♥

Nine and the Gang "Uptown Girl" Autumn 2013 Ad Campaign

Women love, love L♥VE shoes. (Me and my 60-odd pairs of shoes can definitely testify to that). We shop for them with a passion that eclipses desire for all other accessories. So, imagine a store in which every shoe we (women) see, is a shoe which we are  sure to CRAVE — Nine West has done just that! ...

 Unlike other retailers, who have declared that a “more is more” limitless landscape is the way to a customer’s heart, Nine West has shrewdly focused on curation to ignite and satisfy insatiable shoe lust. Rather than engulf a customer with volume, Nine West has chosen to present women with only the best of what she’s looking for in pumps, platforms, flats, boots, slip-ons and sandals. 

Nine West flagship store on Lexington Avenue, NYC
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The brand’s flagship store on Lexington Avenue in New York City is the first to showcase this contemporary make-over. The Pump Wall is the store’s main attraction: a floor to ceiling, minimalist-style display of the brand’s hero shoe design - pumps. The new store features 9 other trend walls, including a Boot Bar and Ballet Bar, as well as inter-changing trend-driven walls with themes such as “rocker glam” and “modern bohemian”. 

Nine and the Gang "Modern Bohemian" Ad Campaign Autumn 2013

Nine West stores in South Africa are joining in on the make-over with the introduction of The Pump Wall in the Sandton, Gateway and V&A Waterfront stores beginning February 2013 (So Exciting!). The local version of the store feature will see all Nine West pumps grouped together and beautifully displayed. The "Uptown" trend, from the “Nine & The Gang” advertising campaign, will launch in-store in February 2013 with "Boho Chic", introducing the winter season's collection of boots and booties, launching at the end of March/beginning of April 2013. Local Nine West stores will gradually integrate elements of the new store format to align with the brand’s international strategy. 

Nine West in Sandton City
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Nine West's successful partnership with last year’s “America’s Next Top Model: College Edition” and the second season of “Project Runway All Stars” highlights the brands relevancy in popular culture. In addition, the brand has tapped into shoppers’ growing fascination and reliance on content sharing and projections; offering outlets to transmit their enthusiasm for these experiences via onsite portals to social media. Now customers can post her delicious discovery of the perfect shoe – for today, anyway – on Channel 9, a digital portal pioneering the online shoe conversation, before she has even gotten to the checkout counter. 

Nine West's presence continues to expand on a global landscape as a brand that incites its customers to shop for inspiration, dream in fashion, and revel in their individuality.