Call it Spring Celebrates the Local in Us All!

CALL IT SPRING takes you to a forgotten seaside resort and amusement park in its spring 2013 campaign. Live the memories first hand as we join a local group of friends, as they become tourists in their own town. It’s a local’s only adventure, and we’re tagging along for the ride ...

Enjoy the freedom of the off‐season, and reclaim the city! Explore your favorite summer haunts before the tourists take over the town. The boys skateboard in empty pools and across the promenade, while girls play hard‐to‐get at the arcade, sipping on slurpees wearing sorbet tinted wedges. Everyone is dreaming of sneaking a kiss under the boardwalk as they anxiously wait for summer to make an appearance tomorrow, while living the romance of the spring season today. 

Season after season, the CALL IT SPRING campaign follows a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING's campaigns play on the thoughts and dreams of this generation, catering to their need of individuality.

Aldo: Check Your Hedge SS 2013

This season, ALDO presents a marketing campaign as fresh as the grass is green.

ALDO has unveiled CHECK YOUR HEDGE, a global marketing campaign that celebrates the days when summer’s great escape becomes an adventure close to home. Who needs to go anywhere when the sun’s so high and there’s a garden getaway calling? ...

For the shoot, accomplished photographer Dan Jackson lent his camera eye to a bold, graphic vision of an ALDO summer. Leafy greens and poolside blues inspired by David Hockney are given an over-the-top pop-art twist by models Jourdan Dunn, Emily DiDonato and Florian Van Bael.

“We decided to mix it up in 2013 - a sophisticated and ambitious concept, a strict styling code, a new photographer, two girl models instead of one, and capped by a bold early 90's nod to one of our favorite bands from back in the day. CHECK YOUR HEDGE is mischievous, elevating, and inviting all at once. It feels confident, like when someone winks - not in a flirty way but in the 'I get you and I get it' kind of way,” explains Douglas Bensadoun, Creative Director — Vice President, Marketing, ALDO. 

The launch is supported by an integrated marketing campaign across a variety of platforms including print, online, out of home and social media. 

So unplug, kick back, hit the pool, and CHECK YOUR HEDGE, — before you miss the party brewing in your own backyard. 

The SS13 campaign and collection will only be in ALDO stores from the end of July  beginning August 2013. 

ABOUT ALDO :

Founded in 1972, ALDO Group is a leading international retailer for fashion footwear and accessories with over 1,600 stores in 80 countries. ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

Marc Jacobs for Coca-Cola light® ♥

When you combine fashion and Coca-Cola light®, you are bound to get a sparkling result. Today, we announce the latest fashion forward campaign that will tantalise your taste buds. Straight from the runway, we present Coca-Cola light® and Marc Jacobs Sparkling Together ...

Coca-Cola light® has seen international designers such as Jean Paul Gaultier and Karl Lagerfeld lend their creativity to the iconic bottle in 2011 and 2012 respectively.

This year, Marc Jacobs brings his unique vision to the brand, uniting the stylish and light-hearted personalities of both icons. Inspired by the ’80s, ’90s and ’00s, the chic designs capture a celebration of women through the decades, with a whimsical twist–true to Jacobs’ signature style.

Jacobs’ collection exudes a youthful spirit, with provocative artistry–the perfect partner to collaborate with Coca-Cola light®.

Marc Jacobs commented, “I feel very privileged to be the new creative director of Coca-Cola light® in 2013 and put my stamp on the Sparkling Together campaign. Coca-Cola light® is an icon… and I love an icon.”

Coca-Cola light® and Marc Jacobs 330ml cans, 500ml and 2L PET are available in store this June ♥

There's even a cute video to go along with the campaign! A must watch!

images via Coca Cola

Info via Brand Ambassador

Dior Opera

Dior’s fall 2013 ready-to-wear campaign embraces the luxury fashion label's pension for all things glamorous. Starring models: Daria Strokous, Anastasia Ivanova, Iselin Steiro and Marie Piovesan who were photographed by Willy Vanderperre in the Opéra Garnier in Paris ...

The rich interior and exterior of the building provide the perfect backdrop to Creative Director Raf Simons’ elegant designs. The gowns showcased are totally in their element — surrounded by grand staircases, ornate ceilings and dramatic chandeliers.

In addition to full skirted, strapless dresses, the Dior Fall 2013 ad campaign shows off a few sophisticated jackets, statement necklaces and glamorously polished beauty looks; a night at the opera has never seemed so elegant. 

Minimalistic Chic

Dior has released it’s first advertising campaign marketing the designs of Raf Simons for the iconic Parisian Fashion House ... 

The first ready-to-wear campaign for Spring 2013 was photographed by Willy Vanderperre in a series of chic, pictorial scenes. 

Models Daria Strokous, Daiane Conterato, Nicole Pollard, Anna Martynova and Marie Piovesan are today’s Dior women in a simple, minimal setting reminiscent of an art gallery.

Water Babies for Mulberry

For their Spring/Summer 2013 campaign, Mulberry once again chose renowned British photographer Tim Walker for a series of dreamy images, featuring model Meghan Collison ...

“This season I wanted to focus on the girl as part of the landscape, rather than a character within it,” said Walker. “Thus the pictures of Meghan Collison become more like portraits. She was…able to hold your gaze, but almost otherworldly, she inhabits a dreamscape.” (via WWD)

Set designer Shona Heath crafted a pastel landcape featuring Magical underwater and Mysterious lunar imagery; including gigantic pastel-coloured coral, soft-hued moon rocks and bubbles.

Mulberry Creative director Emma Hill said of Meghan: “I love her beauty – classic but with a sexy impishness which is super-Mulberry! She has so much character and brings an edginess to the prettiness of the colours and perfectly works the cuts and shapes of the featured styles.” (via Mulberry Blog)

Styled by Jane How, Meghan shows off the classic styles of the season including The Cecily, Cecily Flower Tote and Bayswater bags. 

Meghan's hair and Make-up were done by Sam McKnight and Val Garland respectively.

Totally Love this campaign! It just makes me want to be a 'Mulberry Mermaid'! ♥

Fashion's Biggest Names Get Animated

Mario Sorrenti and Minnie Mouse

A while ago I told you about the upcoming collaboration between Barneys New York and Disney for their Christmas 2012 Campaign titled 'Electric Holiday'. It will be unveiled tomorrow, 14 November and it will feature Lady Gaga and Sarah Jessica Parker as cartoon characters for a new Disney fashion short! ...

Lady Gaga

Sarah Jessica Parker

The 'Born This Way' singer and the 'Sex and the City' actress star alongside Minnie Mouse in 'Electric Holiday', which follows Minnie on her way to Paris Fashion Week.

Nicolas Ghesquière styles Mickey Mouse

Also appearing in cartoon form for the animation are Lanvin creative director Alber Elbaz, and former French Vogue editor Carine Roitfeld, among many other familiar faces:

Alber Elbaz

Carine Roitfeld & Naomi Campbell

Juergen Teller

Linda Evangelista and Captain Hook

Julien d'Ys and Cruella de Vil

Cathy Horyn, Daphne Guinness, Carine Roitfeld, and Naomi Campbell

Emmanuelle Alt, Franca Sozzani, Sarah Jessica Parker, and Glenda Bailey

Bridget Foley

The cartoon film will be broadcast in Barney's New York department store and includes some of the most popular Disney characters strutting their stuff on the catwalk after a fashion makeover.

Bryan Boy, Suzy Menkes & Lady Gaga

Anna Dello Russo

Well, this is a Disney Movie I definitely can't miss! If you're as excited as I am, here's a Quick Sneak Peak at the Video to be launched tomorrow:

via contactmusic.com

Versailles Luxury

Wow!!! I am in Love with the new Ad Campaign from Chanel for their Cruise 2013 Collection! It is inspired by 18th century French aristocracy and stars Saskia de Brauw and Cara Delevingne ... 

Creative director Karl Lagerfeld lenses the pair in a gold and opulent boudoir setting showcasing the cruise season’s voluminous, pleated skirts and tweed jackets.

Photos courtesy of Chanel